Embrace Individuality with Cute Misfits™

Cute Misfits™ is a community-driven awareness brand centered on a heartwarming collection of original characters, each with a story to tell. Every Misfit has a personality, a passion, and a challenge—whether it’s a quirky trait, living differently-abled, or simply feeling out of place.

Born from the belief that everyone carries something unique, unseen, or imperfect that deserves recognition and celebration, Cute Misfits™ invites the community to help shape each character and their story.

These characters come to life on inspirational apparel, tote bags, stationery, and more—fulfilled through print-on-demand for scalable growth and wide reach. For collectors, limited-edition, hand-built figures and pottery bring each Misfit into the tangible world.

With 29% of U.S. adults living with a disability and nearly 60% of individuals with a mental health condition avoiding or delaying treatment due to stigma, our mission is clear: to challenge judgment, reduce shame, and share the truth that what makes us different is what makes us strong.

Welcome to the world of Cute Misfits™—where every quirk has a place, and every story matters.